Seven Letter, a D.C.-based communications firm, launched Engine. According to the firm, 'Engine shows brands, executives and issue advocates how AI tools describe them and their causes and how to improve those results. Combining sophisticated data analysis with the expertise of the Seven Letter senior-led team, Engine helps clients understand how their brand or issue is positioned within generative AI models and provides a strategic plan to shape their narrative going forward — strengthening br
Aaron Gilchrist will return to NBC 4 Washington, WRC, in January 2027 as an evening anchor after nearly six years with NBC News, where he anchored NBC News Now, reports Newscast Studio. According to Newscast Studio, 'Gilchrist will anchor the station’s 6, 7:30 and 11 p.m. newscasts beginning Jan. 4, according to an internal announcement from Mike Goldrick, vice president of news for NBC 4 and Telemundo 44 Washington. 'The move follows the retirement announcement of longtime NBC 4 anchor Jim H
Every time I watch a TV ad for an auto insurance company, I question why they are so disconnected from the products they are selling, So, I went online and found the following AI Overview that summed up the situation. (The freeze frame in the post is from a GEICO TV ad. GEICO, headquartered in Bethesda, MD, stands for Government Employees Insurance Company.) * Boring Subject Matter: Insurance is an inherently dull and stressful topic about accidents, damage, and death. To keep people from tuni
MX8 Labs aims to democratize qualitative research using AI
In a major update to its tracking of local ad spending, Borrell Associates doubled its estimates for the growth of local digital ad spending in the U.S., and revised digital media's share of the market upward, reports Media Daily News. 'Local digital advertising is growing nearly twice as fast as previously forecast, fueled by a dramatic reshuffling of the nation's business landscape and surging demand for streaming video,' the local media research analysts explained as the reason for upgrading
The Agile Brand released its 2026 holiday shopping predictions, forecasting US holiday retail sales growth of 3.0% to 3.5% this season—below the 4.1% to 5.5% range projected by most major forecasters. The predictions are published on The Agile Brand's Holiday Shopping Tracker. They will be scored in January against the same government and industry data used to evaluate forecasts from the National Retail Federation, Adobe, Mastercard, Bain & Company, and others. The Agile Brand Guide's four 202
By Robert Udowitz, Principal, RFP Associates The MarCom Summit in DC on October 14 packed marketing, PR, public affairs, advertising, and media into one day filled with too many sessions to choose from. The program covered AI, GEO, social strategy, public policy advertising, and the growing role of trust. That breadth was the point. For organizations hiring agencies, the continuous thread was that these disciplines no longer operate separately - nor have they for several years so your next age
By now you've seen political spending is set to top $11.6B this campaign cycle. That figure is brought to you by D.C. area ad measurement firm AdImpact which built a proprietary system for tracking broadcasters spend disclosure requirements, ads that aired and the getting spend, reach and ad frequency – so both sides of the aisle can know what to spend, what's working, etc. AdImpact's information is powerful not just to political buyers but to local, regional and national advertisers that want
