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NYCC 2026 Experiential: Shopping Malls, Haunted Cabins and Slime Surges

In our jaunt around the 20th annual New York Comic Con, content and collectibles reigned...

The Brief: Food Vaults and Sleep Exchanges

Five Things to Know This Week This week’s hot takes on hot topics in experiential marketing...

🗨️ Insight of the Week “I like to start with two goals: a needs goal,...

Dirty Sodas and Mini-Marts: Brands Share Their Experiential Strategies at NACS 2026

Pepperoni pizza drizzled with hot honey? Kraft Cheesy Ramen? These and other trending flavors, along...

5 Tips for Building a Measurement Program From Scratch

When Mandy Glenwright joined Prologis as a corporate events and sponsorships manager a few months...

Performance IQ is produced by Event Marketer, the industry's largest resource on experiential marketing. Measurement...

AI Agents, the Joy Factor: Our 7 Takeaways From IMEX America 2026

The 15th annual IMEX America brought together over 17,800 event professionals, venues, and destinations to...

Collectibles Culture: Live Selling Dominates Booth Trends at NYCC 2026

Fast-paced, livestreamed shopping was one of the most pervasive trends spotted on the show floor...

Behavior-focused strategies aren't only cropping up in exhibit experiences, but across convention centers, too. Assumptions...

Indoor & Outdoor Mobile Event Structures to Rent or Own Highmark’s products offer an array of...