Google's Gary Illyes said that hreflang alternates, hreflang URLs are not 'indexed in the proper sense.' In short, Google just keeps the hreflang URL as alternate URLs. So the URL is not what is getti
OpenAI is testing or rolling out a change to how you can click to see the sources from the ChatGPT responses. It used to be a button named 'Sources' in the footer of the response, but now sometimes it
OpenAI is testing placing descriptive headings above the ads within ChatGPT responses. I assume it is using AI to generate these headlines above the ChatGPT Ads.This was spotted by Bordie Clark who po
Google Ads added a 'View call report' link in the Phone Call conversions leads report. This makes it easier to jump to the details of what makes up the metrics of that report and gives you access to t
Google announced a number of new AI features for Google Ads and Google Analytics aimed to 'simplify your workflow and expedite your path to business growth,' as Google wrote. Specifically, there are n
Google Ads is rolling out a new customer acquisition option named 'Report on new customers acquired.' This lets you 'Drive purchases from new and existing customers without changing bidding,' accordin
Google Ads is now testing the 'Strongest match' and 'Strong match' labels it announced back in mid-June. This is the first time I have seen this label in the wild. I am actually a bit surprised Goog
I feel like a broken record and that Google simply does not care but again, I am seeing numerous reports from the PPC community about Google representatives attempting to poach their client accounts f
Google announced several new updates to the Merchant Center performance report, starting on August 24, 2026. There are four updates: separating YouTube affiliate results from organic traffic, updating
The Google home page is testing or rolling out now, new AI features and buttons in place of the Google Search and I'm Feeling Lucky buttons. There is now 'Create images,' 'Ask about files,' and 'Brai
Microsoft has released the ability to adjust and appeal disapproved assets in bulk. This feature is named Bulk edit disapproved assets and should be live globally in all Microsoft Advertising accounts
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service...
It looks like we are seeing some Googler accounts being taken over by sites that sell SEO services, or dare I say it, spammy or low-quality SEO services. Martin Splitt from Google let his X account g
This is just a random tip, make sure not to misconfigure Cloudflare, your content delivery network and/or your hosting server. I see way too many cases of this popping up and causing such a pain for S
Google is testing placing the list of advertisers in the group of sponsored results at the top of the ad block in the mobile search results. So if the sponsored results group has two advertisers in it