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The Boston-based agency will steer audience growth and ticket strategy across flagship golf championships.
New research reveals why sustained creator partnerships drive stronger brand affinity and purchase intent than one-off sponsorships.
A new campaign from BBDO New York and Weber Shandwick taps into brand lore to award one winner a can-shaped urn and 200 years of crisps.
The Publicis CEO points to greater differentiation between the trio in what he describes as a “simplified” market following IPG's disappearance.
Agency leaders weigh in on AI missteps, lessons in talent acquisition and how they continue proving their worth to clients.
As brand touchpoints multiply, human attention remains stubbornly finite.
From billboards to “purple cows,” the personal injury law firm taps into unique partnerships, creative collabs and wacky advertising for its winning strategy.
Cole Haan CMO and head of digital Krissie Millan on sustaining loyalty for legacy brands, aligning ecommerce and in-store marketing and expanding the CMO role to drive broader business impact.
The agency’s self-initiated campaign borrows dating-app shorthand to reach women under 50.
This week’s agency news, people on the move and brand buzz.
Closing the gap between media investment, channel metrics and measurable outcomes.
“We don't have to run ads from a competitor whose goal is to pull people off our apps', the company said.
Some luxury car brands strictly target male audiences. However, Genesis is deploying Korean hospitality and cultural trips to impress influential lifestyle storytellers.
Don’t treat translation as strategy. Young, US-born Latinos want cultural fluency, not recycled TV buys.
I hear my people, but I don’t see my people.
