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What began as a campaign mascot designed to go against the flock has evolved into a case study in brand control and free speech.
X is using lead-gen tools to rebuild ad revenue, while Threads is defining its value beyond Meta's ecosystem. Across APAC, agencies say both must work harder for a place in media plans.
Consumer goods brands are an exception, many of whom have raised their ad-to-sales ratios, Warc finds.
Art director Lim reflects on her breakthrough work, tattoo, nickname, house dog envy, and life's key influence.
Gerhart most recently served as global chief client officer for WPP Media.
At Platform Social, creators shared why brands should prioritise audience value over virality, respect creative boundaries and build long-term partnerships rooted in trust.
Check out the brands from e-commerce, tech and retail that impressed Singaporean consumers in Campaign and YouGov's 2026 rankings.
From tech to travel to retail, find out which brands won over Singaporean consumers in Campaign’s latest research with YouGov.
The winners of the 2026 YouTube Works Awards for Southeast Asia are a celebration of not just cutting edge technology, but bold ideas and business impact
A two-day, peer-led intensive of facilitated roundtables, led by Siew Ting Foo, former global chief brand and insights officer at HP.
Inspired by cats found around its outlets, the Indonesian coffee chain’s campaign extends into a Jakarta pop-up, merchandise and a limited-edition menu.
SOUNDING BOARD: Asking for help is sound advice but for someone still proving themselves, it can feel like a gamble.
The Omnicom creative shop beat 10 rivals in an open tender.
Latest appointment news and account wins from Dyson, Manulife Philippines,JACmedia, Droga5 ANZ and more.
