As fashion’s value spectrum blurs, mass-market brands are looking beyond price to build desirability. A new report from Launchmetrics, ‘The Desirability Gap: How Mass Market Brands are Repositioning to Compete,’ reveals how premiumisation — from designer partnerships to cultural moments — is reshaping the competition for relevance.
A surge in sales of scents for luxury perfumes and a continued recovery in flavours drove the Swiss firm’s organic sales growth clearly beyond market expectations in the third quarter, lifting its shares on Tuesday.
Kelly Clarkson’s viral feud with an independent Brooklyn toy store has ignited debate over poor customer service, which experts say can be remedied with investment in training and employee motivation.
Independent creatives can apply to utilise pop-up spaces at Light House to sell merchandise and meet with clientele.
The luxury giant and US retailer are in talks to join a consortium that’s in prime position to buy the diamond miner, sources said.
Nike is reducing the number of Jordans it puts on the market as it tries to restore the brand’s exclusivity and pull it out of a slump. Experts say it will take more than reducing supply to fix the problem.
The designer struggled to find his footing at McQueen after a weak response to his early designs for the brand.
In the third instalment of The BoF Podcast’s Ask Me Anything series, Imran Amed takes on listener questions about Gucci’s unresolved turnaround, why brand-measurement metrics deserve more scrutiny, and what AI can — and can’t — replace in fashion.
Some of fashion’s biggest brands have started to drive down their planet-warming emissions as proven solutions roll out across the supply chain.
Getting AI to understand a brand does not guarantee it will recommend it. Drawing on data from BoF Insights Brand Pulse, new analysis of 120 fashion brands reveals how companies can improve their visibility and representation across ChatGPT, Claude and Gemini.
This week’s round-up of global markets fashion business news also features LVMH’s China Woes, Shanghai Fashion Week and India’s strong jewellery.
At a time when Nike and Adidas are doubling down on sports and athletes, Under Armour is leaning further into partnerships with entertainers and influencers like Twitch streamer Rakai, whose first shoe with the brand drops this week.
After Kelly Clarkson’s viral clash with a Brooklyn boutique, BoF’s Jessica Kwon and Cathaleen Chen join Sheena Butler-Young on The Debrief to unpack why customer service keeps failing shoppers — and who’s actually paying for it.
To turn fleeting buzz into lasting customer loyalty, fashion labels are welcoming shoppers into the traditionally exclusive world of runway shows through invites, community events and content that deepens collection narratives.
Parents may be having fewer kids, but they’re not skimping on them. As traditional luxury loses its lustre, premium strollers, carriers and other baby gear are the latest markers of wealth and taste.