Citation share in PR explained by Ronn Torossian: 5W's analysis with Profound's tools shows 5wpr.com at 3.61%, why platforms differ, and the limits of the…
How long does PR take? Outlet lead times run from four to six months for national print to days for daily news. See a month by month plan and what speeds it…
Announce a funding round to the press in 7 steps: choose one reporter, set an embargo, send the briefing and check securities rules before you go public.
Create a category and lead it: a four step founder framework to name the problem, define the term, earn repetition and test whether AI engines name you.
Reposition a brand after a rebrand: what the CEO should say, who hears it first, a message timeline and how to check that reporters use the new brand name.
Manage executive reputation risk with a first-hour checklist built on the CDC's six crisis principles and a risk register template with sample rows and…
App launch PR plan: use TestFlight to get reporters testing before launch day, set an embargo, follow the FTC fake review rule and build a complete press kit.
How executives show up in AI search results: what Google's guide says, why Person schema is optional, how Wikipedia notability works and a monthly test log.
Federal lobbying registration depends on thresholds of $3,500 a quarter for firms and $16,000 for in-house teams. How a communications team tells public…
Get an executive quoted in major publications: how reporters find sources, a ready reply format and the AP's on-the-record, background and off-the-record…
Fintech launch PR in one story: what reporters and investors each need, which claims regulators check and a launch day fact sheet you can copy and fill in.
Practice 12 media interview questions for executives: the hard ones reporters ask, how to answer each, what never to say on the record, and a prep checklist.
B2B tech trade press coverage: what reporters want, how briefings work, how to pick outlets and an eight step plan with a timeline you can start this week.
Build a founder personal brand with PR in 90 days: a three phase plan for an author profile, bylines, podcasts and quotes, built on Google's guidance.
Challenger brands win crowded markets by naming the leader's gap and proving a claim. See how Avis and Dollar Shave Club did it and a four step plan to…
