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Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised...
When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it...
YouTube is finally delivering on the promise of shoppable CTV ads. After announcing a new slate...
Fighting In Switzerland The news from Davos this week has, unsurprisingly, focused on President Donald Trump’s...
OpenAI Gets Over Its Ad-bivalence Finally, the long-awaited day is almost here. After years of hedging and...
For most of the last decade, privacy compliance lived in a gray zone. Companies could...
Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that...
Turning leads into conversions isn’t easy for any marketer – especially when using the product...
Advertising performance and media quality are top of mind for buyers. But open web publishers...
The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center...
Late last week, OpenAI revealed its plans to imminently begin testing ads within ChatGPT. What a...
A Life Of Luxury The internet is a powerhouse for commerce – just not so much...
How do privacy regulators decide which companies to poke? Often, it’s a consumer complaint. Other times,...
What do Papa Roach and OpenAI have in common? They’re both on their last resort. During...
Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last...
