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Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders...
In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party...
Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their...
Alliant is making good on its plans to build a modern, data-driven marketing platform through...
In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove...
The New SEO When Lars Lofgren saw a bunch of shady Windows keys being resold online...
The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit...
PayPal Ads SVP and GM Mark Grether joins Allison Schiff at Cannes 2025 to reveal...
The programmatic mindset often works well when applied to non-advertising industries. Such has been the case...
Early last Wednesday evening, I found myself in a closed courtyard off the Croisette in...
A multibillion-dollar merger between two holding companies is moving forward based on an unusual deciding...
Cannes We Do Better Panels and presentations at Cannes this year overflowed with optimism for AI-generated...
In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing Officer at Skai,...
Cost Per Minimizing The CTV landscape is thriving. So why are CPMs going down? Per Digiday, although...
