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Zespri’s 2024 sales season in China is underway, with the award-winning KiwiBrothersTM featuring in local marketing activities for the first time and supporting a much larger crop. The KiwiBrother mas...
04.16.2024 Scoop.co.nz and 6 sites
Zespri is anticipating a successful season this year, due to increased customer demand after being named a 2024 Best Snack Award by Good Housekeeping. Retailers can expect shipments of the No. 1 selli...
04.14.2024 Theshelbyreport.com
Cultivated meat in Singapore: After huge fanfare, does the future look more challenging amid ‘funding winter’? The cultivated meat sector looks to be in for a long term of funding and growth uncerta...
04.17.2024 Foodnavigator-asia.comEurope and North America director Steven Martina confirms plan for bigger marketing campaign this year as the company targets sale of around 70m trays in Europe Kiwifruit company Zespri says it is rea...
04.17.2024 Fruitnet.com and 1 sites.jpg&h=630&w=1200&q=75&v=20170226&c=1)
UOB and its partner GroupM have been working hand-in-hand to integrate sustainable practices into the Singapore-based bank’s branding and marketing strategies. In a recent example, UOB’s ‘Progress in Harmony’ campaign conveys a message that people and the Earth can progress together in harmony. But the bank intended to go beyond public-facing messaging by exploring ways it could reduce the campaign’s carbon footprint through the media-planning and buying process as well. Campaign digs deeper int...
04.17.2024 Campaignasia.com and 1 sites
Combining modern-day behavioural theory with the concept behind a 190-year-old medicine delivery system, the brand strategy and creative hub Speakeasy has developed a simple yet striking way to help i...
04.18.2024 Packagingnews.com.au
PLAY PKN: Video Bulletin 19 April In the news: Qenos, Cleanaway, Viva Energy, ACCC, Clorox Australia, Speakeasy, Zespri, Women in Packaging Awards, PIDA Awards, Australian Institute of Packaging. Brou...
04.19.2024 Packagingnews.com.au
