Formula 1’s Scuderia Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.
Chance, a subsidiary of Tipsport, has acquired title sponsorship rights to the top two divisions of Czech football, ending rival betting firm Fortuna’s backing of the leagues.
England’s Football Association is understood to have secured an important uplift for domestic FA Cup rights in its new deal with Warner Bros. Discovery, but has sacrificed exposure for income at a time when finances are more important than ever to the governing body.
Australian Football League (AFL) club Sydney Swans has extended its long-running sponsorship agreement with QBE...
Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…
The Hungarian government has given its blessing to a controversial sponsorship deal between Russian energy firm Gazprom and the country’s leading football team Ferencváros, signalling its intention to continue relations with Russia despite its invasion of Ukraine.
ActivisionBlizzard, the publisher and operator of the Call of Duty League, has formally abandoned its dream of replicating the US professional sports model in esports, waiving and refunding all franchise entry fees for the CoD League’s constituent teams in a bid to save the competition.
Skweek’s sublicensing deal for France’s LNB Pro A has collapsed amid a dispute with the production arm of L’Équipe, increasing the scrutiny over the future of the basketball streaming platform’s short-te…
Hertha Berlin BSC is on course to turn a profit for the 2023-24 season after a cost-cutting programme and the receipt ahead of schedule of a €22m ($23.4m) tranche of its investment from new owners 777 Partners.
Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.
The domestic Bundesliga rights sales process has ground to a halt after DAZN, one of the bidders, accused the league of violating competition laws by not accepting its offer
Viaplay is closing in on the renewal of its key Formula 1 rights in the Netherlands in a deal that would help to alleviate doubts over its future in the Dutch market following a wider international retreat.
Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'
Blast, the international esports tournament organiser, has appointed former England & Wales Cricket Board (ECB) commercial executive James Brown as its new commercial director
Ongoing payment delays at Skweek threaten to erode rights-holders’ confidence despite its insistence that it merely requires more time, yet there are signs of it working through its issues with Euroleague Basketball, certainly until the end of the season at least.