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By clearly defining your event's 'why,' you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.
In honor of Earth Day, BizBash sat down with the general manager of Hotel Marcel, the first hotel in the nation to produce 100% of its own electricity.
Uncover the power of purpose-driven event creation, highlighting how the 'why' behind the 'wow' can drastically enhance the way attendees and consumers interact with your brand.
