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Mazumder, who comes with over 10 years of experience in the online and consumer tech industries, will be responsible for looking after all business verticals as well as overseeing local government and public relations, partnerships, and inVision initiatives of inDrive India.
Generative AI SaaS startup Onetab strengthens India operations, appoints three new senior team members Onetab,...
Manga series ‘One Piece’ is set to make its debut in India in Hindi, Tamil, Telugu, Kannada, and Malayalam
MSL, Publicis Groupe’s communications, announced the appointment of Sahil Chopra as Chief Operating Officer for...
INVENTECH, the tech and content vertical of Laqshya Media Group presents a animated content piece...
The campaign featured content across social media platforms, including teaser campaigns and shoots with brand ambassadors. It also dealt with sponsorship activation, crafting marketing assets for My11Circle's association with Lucknow SuperGiants (LSG)
The Shakti collective helps to identify misleading information, including deep fakes on social media, with the aim to curb the spread of false news during the election period
The court grilled the central government, asking for explanations regarding its oversight of misleading advertisements and the enforcement of relevant regulations
While the violative ads on TV pertaining to the alco-bev category have significantly reduced, betting and gambling companies continue to circumvent government orders, the advertising watchdog observes
According to findings by the Swiss NGO, Nestle sold baby products with higher sugar content in less developed South Asian countries including India, Africa and Latin American nations as compared to markets in Europe
As artificial intelligence (AI) becomes increasingly ubiquitous in daily life, brands face the challenge of adapting to meet evolving consumer expectations. In a recent interview, Kantar experts shed light on the rapid adoption of AI and its implications for marketers
The Coke SoundZ app captures the quintessential sounds associated with enjoying a Coke – the pop (phsst), the fizz, the clink of ice, the gulp (glug), and the satisfied sigh (ahhh) – designed to evoke a pleasurable response in the brain
Google has once again delayed the abolition of third-party tracking cookies, marking the third postponement. While this grants marketers more time to strategise for the post-cookie era, they must seize the opportunity to maximise their preparations during this extended timeframe
Globally, brands are leveraging anime themes, characters, and aesthetics to connect with Gen Z and millennial consumers who are passionate about this art form. Here’s a sneak peek into what’s happening in India
Over 80% of survey participants demonstrated an awareness of GenAI, while 75% reported that they have used a GenAI powered app or service in a variety of ways to address unmet needs
